Transforming Digital Banking Experience for SMEs
WAMO is a digital banking solution provider for small and medium businesses, offering banking, payment, and invoicing services. NOIN Design Studio partnered with WAMO to revamp their marketing website to boost user engagement and conversion rates. Additionally, we aimed to audit and redesign their core banking app to enhance usability and user experience for better user retention.
Client
WAMO
Involvement
User Experience Design, Digital Branding, Design System
Challenge
WAMO’s main challenge was redesigning its marketing website to showcase its key offerings to SMEs and improving conversion rates through targeted and well-structured pages. The website needed to effectively engage visitors by compellingly presenting WAMO’s business-centric solutions and value creation.
Simultaneously, WAMO’s core banking app required usability enhancements to better serve existing users. Optimizing key user flows within the app was crucial, as these would be featured on the website to highlight WAMO’s seamless service experience to potential customers.
Solution
The project began with an in-depth audit of WAMO’s digital platforms to pinpoint areas for improvement. A detailed information architecture was crafted to streamline content, ensuring intuitive navigation and a consistent user experience across the website and app.
Information Architecture: We created a structured information architecture to organize content effectively, making it easier for users to navigate the website and find relevant information quickly.
Wireframing & User Flow Design: Wireframes were developed to translate the architecture into user-friendly designs. This ensured seamless user journeys for content that drove engagement and conversions.
Targeted Content Strategy: A content strategy was designed to highlight WAMO’s key services, with strategically placed calls-to-action to capture interest and drive conversions.
App UX Enhancements: The core banking app’s user experience was improved by refining key flows to be more intuitive, ensuring a consistent and positive experience showcased on the website.
Outcome
The solutions provided by NOIN Design Studio led to significant improvements:
Higher User Engagement: The revamped website attracted more interest from WAMO’s target audience, increasing 4X engagement on key pages.
Improved Conversion Rates: By effectively highlighting key offerings, the website achieved a 2X higher conversion rate within 6 months of launch.
Better App Usability: Enhanced app user flows led to a more satisfying user experience, improving customer retention and satisfaction.
Product-led marketing: The website showcased the improved app UX, features, and value it will create for customers, building trust and demonstrating WAMO’s commitment to providing a superior digital banking experience for SMEs.
“Building a brand, finding the brand’s core, communicating the brand values, rebranding, and many more... Not an easy job. It takes months, discussions, and countless meetings and it still continues.
On this journey, we’re very grateful that we had great partners like NOIN. They listened, they understood, and they brought our brand to a different level.”
