Designing the Future of Co-Living
Our partnership with Serendipia focused on designing an end-to-end service and product solution for their innovative co-living-as-a-service platform. This platform empowers entrepreneurs, co-living operators, and asset owners by providing a seamless experience to manage co-living operations.
We crafted a user-centric white-label platform that is scalable and simplifies the management and operations of co-living spaces and enhances the experience for renters.
Client
Serendipia
Involvement
Service Design, User Experience Design, Prototyping
Challenge
One of the project's main challenges was creating a seamless customer journey for various stakeholders involved in the frontstage and backstage of the platform. As a new concept in the co-living industry, ensuring that the service experience was easy to understand and use was essential. The platform needed to cater to three distinct user groups: travelers, co-living operators, and asset owners. Each user group had different requirements and expectations from the platform, and the design team needed to ensure that the platform responded to their unique needs.
Another challenge was designing Serendipia as a white-label service, ensuring the platform was efficient and scalable to accommodate various business use cases.
Solution
To address these challenges, NOIN Design Studio leveraged a user-centric design process focused on innovating product experience and streamlining the co-living journey for all stakeholders:
Customer Journey Mapping: We began by in-depth analyzing the customer journey for each user group, identifying critical actions and potential friction points. This allowed us to tailor solutions to travelers, operators, and asset owners' unique needs.
User-Centric Design: We designed a platform that offers an intuitive and personalized experience for each user group. The platform enables users to quickly search, plan, organize, manage, and connect, providing a seamless co-living experience.
White-Label Platform Development: We focused on making Serendipia’s white-label platform visually appealing to younger audiences and highly functional. The platform was designed to be adaptable and customizable for different operators while maintaining a cohesive and efficient experience for all users.
Mobile App Flow & Service Concepts: We developed key mobile screens and service concepts. This process captured the critical tasks users needed to perform on the app to support the user journey and business objectives.
Outcome
The results of this partnership were transformative for Serendipia:
Seamless User Experience: The new platform provided an intuitive and personalized experience for all three user groups, ensuring that travelers, operators, and asset owners could interact smoothly and efficiently.
Improved Service Setup: Entrepreneurs and operators found it easier to set up, onboard, and maintain co-living operations, while users benefit from a more user-friendly interface.
Pioneering Step in Co-Living: The platform established itself as a leading service innovation in the co-living industry, meeting the evolving demands of modern living.