Democratizing Precious Metals Trading
Minted is a digital platform designed to make trading precious metals—such as gold and silver—accessible to everyone. With a mission to democratize the purchase and sale of physical metals, Minted allows users to buy, sell, store, and even send gold and silver to friends. NOIN Design Studio partnered with Minted to design a user-friendly, intuitive app that balances professionalism and trust, making it easy for users of all buying powers to engage in the precious metals market with confidence.
Client
Minted
Involvement
Service Design, User Research, User Experience Design
Challenge
The key challenge of the project was to create a visually appealing, intuitive app within a short timeline while maintaining consistency with Minted’s existing visual identity. It was crucial to build trust and ease-of-use for users, ensuring that the platform felt reliable, professional, and approachable. Additionally, the design needed to cater to users with varying levels of buying power, making the trading process simple and affordable for everyone.
Solution
NOIN Design Studio delivered a focused, efficient solution:
User-Centric Design: We designed an app that prioritized ease of use, allowing users to buy and sell precious metals with just a few clicks.
Visual Consistency: The design maintained consistency with Minted’s existing brand while evolving into a more refined and appealing interface.
Focus on Trust: Professionalism and trust were built through a clean, modern design that reassured users of the platform’s reliability and security.
Outcome
The collaboration with Minted resulted in a highly functional and trusted platform:
Simplified Trading: Users can now easily buy, sell, or store precious metals with full confidence and transparency.
Seamless Experience: The app’s intuitive design and professional appearance made it accessible to users of all financial backgrounds.
Enhanced Trust: The app successfully conveys trustworthiness through clear communication, bank-grade storage options, and robust customer support.